Local economy: Tradition and sustainable income for the Wixarika community

The Wixárika community, one of the oldest indigenous cultures in the world, is facing serious threats that endanger its culture and way of life.

One of the greatest challenges is the migration of many adults to urban areas. They are forced to leave their villages in search of work in the cities. This migration leaves many villages almost deserted throughout the year, while children remain in the care of their grandparents. Families only come together during major festivities, leading to a growing disconnect between generations.

This separation is not only a social catastrophe but also a cultural one. Many Wixárikas living in urban areas lose their connection to traditions. At the same time, elders in the villages are unable to pass on their deep knowledge of Wixárika culture, spiritual practices, and history, as the younger generations are no longer present. The knowledge that was once transmitted orally is increasingly being lost.

The Role of Wixárika Art

Traditional Wixárika art is a key component of their cultural identity. It is deeply rooted in spiritual practices and ancestral traditions. The colorful works, often created with beads and threads, tell stories about Wixárika gods, creation, and natural forces. Each symbol carries profound meaning and is used in rituals to convey spiritual protection and the wisdom of the ancestors.

Unfortunately, this art is increasingly devalued due to modern mass production. Many artisans, who are forced to work in urban areas, no longer create their works with the prayers and rituals that were traditionally part of the creative process. Furthermore, the art is often purchased by intermediaries at low prices and resold at high prices in exclusive boutiques or tourist areas. Profits rarely reach the artisans themselves.

Our Approach: A B2B Distribution Channel for Art

To address these issues, Yurienaka Parewiwame is building a B2B (business-to-business) distribution channel for Wixárika art. Unlike the unpredictable sales to individuals (B2C), our approach focuses on organizations that regularly purchase large volumes of artwork. This offers artisans security and stability in their income, while organizations receive authentic, high-quality pieces of art.

A key aspect of our approach is working with Wixárika artisans who live in their villages. By collaborating with them directly, we create local jobs, enabling them to remain in their communities and avoid migration to the cities. In this way, Wixárika culture and family life are strengthened. In addition, we work closely with the elders of the communities to ensure that traditional knowledge about symbolism and spiritual practices in art continues to be passed on.

Support Our B2B Distribution Channel

The B2B distribution project of Yurienaka Parewiwame offers a sustainable solution for Wixárika artisans and their communities. By participating in this project, you not only help preserve the cultural heritage of this indigenous group but also contribute to ensuring that artisans receive fair and stable incomes. Please get in contact with us to get our art catalog and learn more about how you can collaborate and support this initiative.